The company Guidolin Gianni was established in 1980 in the heart of one of the most important grain production areas in Italy, taking its name from the man who started it all off, with the aim of producing high quality flaked cereals and technical expertise to satisfy all nutritional requirements. In the early years, the company specialised in the production of feed for cattle, pigs and sheep, providing personalized services to many farms. It paid a great deal of attention to the quality of its service and the product it supplied: it ensured it had qualified nutritionists to study personalised formulas and following rigid rules in the selection of raw materials.

The company decided to build on its experience in livestock feed, but at the same time to radically innovate its activities to enter a new market segment: the horses feeding market. A new and innovative feed for horses was launched: WAFER FIOC a mix of hay, alfalfa and long-fibre with cereal flakes in a single homogeneous and balanced product. Wafer fioc is highly digestible, due to incorporated flaked cereals, and is an extremely healthy product suited to the digestive system of horses.